HOORAE MEDIA
As a creative content producer, I oversaw the full creative process for HOORAE’s social media–focused content. I played an integral role from the brainstorming phase through producing and posting daily content across three different companies: HOORAE, Raedio, and ColorCreative.
I developed and wrote original series tailored for social media, blending the narrative-driven storytelling HOORAE was founded on with strategic execution. I focused on creating a behind-the-scenes look at the office to foster a sense of intimacy with the audience. This approach not only made people laugh, but also made them feel like they were in on an inside joke, turning HOORAE’s large audience into a tight-knit community.
Overheard at Hoorae
One of them Days Number #1
One of them Days - Round Up
Hot Takes at Hoorae
Suspect Challenge
Check out the in-depth “One Of Them Days” case study, which resulted in 2 Shorty Awards wins.
I pitched, wrote, and shot Overheard at HOORAE, a scripted mockumentary-style video series that highlighted the hilarious and awkward conversations that happen at work. While the scripted moments were exaggerated versions of reality, the ethos of the series was to poke fun at the quirks of working at a small company and to make these niche moments feel relatable.
Interview with Lawrence Lamont
BET Awards
ASMR with Issa Rae and Sienna Naturals Part 1
Day in the Life Vlog
ASMR with Issa Rae and Sienna Naturals Part 2
Beyond concepting and writing, I often stepped in to act as on-screen talent during social shoots, acting as an influencer for the brand.
In collaboration with the haircare brand Sienna Naturals, I creatively directed, shot, and edited the social content for their campaign product launch. I successfully delivered all final assets to the team and external clients on schedule.