Focusing on BeautyTok, I created edutainment-style content that blended cultural commentary with entertainment and tapped directly into native platform conversations. From trend analysis to ideation, I identified viral topics and transformed them into engaging, highly shareable videos.

Each piece was edited with an editorial flair to match the aesthetic and storytelling style that performs best on TikTok. The result was content that not only educated but also fostered authentic engagement and community within the beauty niche.